IT has been two decades, four consoles and a plethora of games since PlayStation first came to our shores, but don’t expect the gaming console it to be going anywhere in a hurry.
As PlayStation celebrates its 20th anniversary in Australia, the gaming system is more popular than ever with the latest console selling over 30.2 million units to date.
Sony Computer Entertainment Australia managing director Michael Ephraim said he has enjoyed being part of the evolution of the gaming system, but is more excited for what is ahead.
“Innovation is in our DNA, and this, combined with a fierce drive to continuously expand the boundaries of play will mean PS4 is the number one console for the entire family,” he said.
As part of the progression plan, PlayStation is putting an increased focus on making the console a one-stop shop for entertainment.
With this in mind, PlayStation has secured Presto along with Stan, Netflix, Spotify, Quickflix and Foxtel Play, making it the first console to offer all available services in Australia.
“Streaming services have been around overseas for a long time and in 2015, Australia joined the market in a big way,” Mr Ephraim said.
“While gaming is at the core of PlayStation, we have seen a change in the marketplace and know the importance in offering a system that can meet all of the consumers home entertainment needs.”
In addition to streaming services and a number of exclusive game releases yet to come, PlayStation is getting ready to introduce Virtual Reality gaming to households across the country.
“Everyone who has tried our Virtual Reality is quite amazed with experience,” he said.
“While it’s still early days, we are very excited to offer a new way for people to get immersed in gaming.”
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