Wednesday, October 28, 2015

iPhone sales send Apple profits up

apple store

Dave Lee, North America technology reporter, San Francisco

2015 has been Apple's most successful year ever. Revenue is up 22% on 2014, mostly thanks to the continued success of the iPhone.

There are few surprises in these latest results - but a few interesting tidbits caught my eye.
Firstly, chief executive Tim Cook has said that as much as 30% of iPhone buyers are Google Android converts, the highest ever conversion rate.
Secondly, while it still feels like Apple sometimes favours its US customers with new features, it's the international sales that are really giving it gusto: 62% of revenue was generated outside of the US this quarter. China accounts for a huge chunk of that - $12.52bn sales in the past three months, almost double what it took in from the country this time last year.
The iPad is still flagging, but that range will be given a shot in the arm by the upcoming iPad Pro.
Oh, and we still don't know how many Apple Watches were sold in this quarter. Analysts put it at around 3.5 million. Still a tiny product line in Apple's terms, but by far and away the most successful smartwatch on the market.

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