It’s why his new book about whiskey isn’t a complicated or difficult-to-penetrate tome. The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All is, yes, an actual scratch-n-sniff picture book designed to equip people to do their own thing—a sort of whiskey decoder ring. First step? Figure out how on earth you’re supposed to decipher the label on a whiskey bottle—so you can know your Tennessee whiskeys from your bourbons, your single malts from your blends, and the difference between whiskey aged 12 years versus 18 years. Betts laid it out for us:
1. Where is it from?While whiskey is made all over the world from Taiwan to India, Betts recommends getting familiar with whiskeys made in five places: Ireland, Scotland, the U.S., Canada, and Japan. Just to get this out of the way, here’s a mini spelling lesson. Betts says the “e” or no “e” debate can be settled with an easy rule: “If there’s an ‘e’ in the name of the country, then the whiskey has an ‘e’, like America. No ‘e’, like Japan, and it’s whisky.”
Ireland: Even though Scotland and Ireland are right next to each other, Betts says the whiskey that comes out of them couldn’t be more different. Irish whiskey is distilled three times, as opposed to two times in Scotland. Every time you distill something, it becomes smoother and loses some of its initial punch. So, generally speaking, Irish whiskey is smoother and grassier, with hints of honey.
Scotland: He describes Scotch whisky as fuller with “a lot more to say.” As Betts puts it, “[Scotch whisky] asks more of you as a drinker.”
Canada: It’s the same deal with whiskeys from the U.S. or Canada; they couldn’t be more different, explains Betts. He think of Canadian whiskies as round, smooth, and easy to drink.
United States: American whiskeys are the Scotch analog, says Betts: “There’s so much more room for expression of spicier things in American whiskey.”
Japan: Japanese whisky is Betts’ personal favorite. “They took all the cues from Scotland when they set up production, so it reflects a lot of that, but it’s a unique environment,” he says. Not only does the place matter, but the climate there also makes the finished product a touch subtler than Scotch.
2. How old is it?
3. Tennessee Whiskey vs. Bourbon
4. Single Malt vs. Blended Scotch