Apple quietly launches generous two-month return policy and Store pick-up in Australia
APPLE Australia is planning an all-out assault on Christmas this year, launching a generous two-month return window and an in-store pick-up option that begins today.
The technology giant launched its Christmas returns policy quietly this month, with eagle-eyed iPad Pro buyers noticing they had until January 8 to return their devices.
The new returns date was printed on Store receipts.
January return ... Apple's seasonal returns policy, first spied on receipts, will give Christmas shoppers until January to return items for a refund. Picture: SuppliedSource:Supplied
The more generous policy will mean you can buy an iPhone in an Australian Apple Store, use it carefully for two months, and return it, its accessories and packaging by January 8 for a full, no-questions-asked refund.
The seasonal policy is an extension of Apple’s usual 14-day returns policy, and does not apply to software, gift cards, or print products.
Apple will also launch Store Pick Up today in Australia from today, with a “usual” turnaround time of just an hour.
Picking up ... Apple’s Retail Store revamp will include the introduction of in-store product pick-ups. Picture: Tim Marsden.Source:News Limited
Under the scheme, consumers can order a product from Apple’s online store and choose to pick it up in an Apple Retail Store or nominate the gift’s recipient to collect it.
The company will send an email when the product is ready to collect, “usually within an hour”.
The Apple Retail Store developments are part of a wider overhaul for the company after former Burberry chief executive officer Angela Ahrendts took over and sought to refresh its 450 shops worldwide.
In addition to launching the Apple Watch in bricks-and-mortar stores first, Ms Ahrendts said she plans to update traditional store features like the Genius Bar, and try to encourage “our kids who prefer no human interaction into these stores”.