A new study has
warned that a third of all men currently under the age of 20 in China
will eventually die prematurely if they do not give up smoking.
The research, published in The Lancet medical journal, says two-thirds of men in China now start to smoke before 20. Around half of those men will die from the habit, it concludes.
The scientists conducted two nationwide studies, 15 years apart, covering hundreds of thousands of people.
In 2010, around one million people in China died from tobacco usage. But researchers say that if current trends continue, that will double to two million people - mostly men - dying every year by 2030, making it a "growing epidemic of premature death".
While more than half of Chinese men smoke, only 2.4% of Chinese women do.
But co-author Richard Peto said there was hope - if people can be persuaded to quit.
"The key to avoid this huge wave of deaths is cessation, and if you are a young man, don't start," he said.
Analysis: Celia Hatton, BBC News, Beijing![A railway engineer smokes as he waits next to a coal powered steam engine at a station in the town of Shixi , Sichuan Province](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uk9ax2YZzwUXIUJpIrdo1sQ-CGQei2KBsgl7nBm_RW0lQ7TkZm6WiCFq53OtRTXoGz4J09z-0dxyKKcv_0mdMikxrVhm-hdagabKdBrL_X-12gcCUu12ZpVQiL-nRvte1tBcBiRuCwVmH_fNu99jAfDlfbw3-sK5xQRLpfaz7mh45BZCR301yi6qcQTgSAIPs=s0-d)
Expensive brands of cigarettes, often decorated with gold detailing on the cartons, are given as gifts. And ordinary brands are affordable to all but the very poor, costing just 2.5 yuan ($0.4; £0.25) a pack.
In a country where smoking is so ingrained in daily life, few understand the harmful effects of tobacco use. According to the World Health Organization, only 25% of Chinese adults can list the specific health hazards of smoking, from lung cancer to heart disease.
Perhaps it should come as no surprise, then, that only 10% of Chinese smokers quit by choice. Instead, most are forced to give up their cigarettes because they're too sick to continue.
The country that will not quit smoking
China is the world's biggest consumer of cigarettes - one in three cigarettes smoked globally is in China - as well as the world's biggest tobacco producer.
Authorities have shown concern over the rise, with Beijing even introducing a public smoking ban. But efforts have been hampered by the habit's popularity, and its usefulness as a source of tax revenue - the government collects about 428bn yuan (£44bn, $67bn) in tobacco taxes each year.
Globally, tobacco kills up to half of its users, according to the World Health Organization.
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